What is guest blogging?
Guest blogging — also referred to as guest posting — is that the practice of contributing a post to a different person's blog so as to create relationships, exposure, authority, and links.Links are a primary ranking think about Google, and in SEO guest blogging offers a robust opportunity to secure a link back from another website, additionally to the opposite marketing considerations.
Guest blogging establishes a relationship with the blogger hosting your post, taps into their audience for extra exposure, and helps you determine authority among an audience.
The concept is simple: you write a blog article consistent with the wants of a specific blogger and obtain a backlink reciprocally, usually within the bottom of the article which is named the Author Box.
Bloggers have an interest in publishing high-quality content on their blogs which they will use to draw in new readers, also as share with their current audience. This makes guest blogging a win-win solution for both website owners, who want to rank higher in search engines (viomag and need links to try to to so), and bloggers who have an interest in attracting more readers to their blog.
Is Guest Blogging Good for SEO?
The short answer is yes.
Like any tactic, guest blogging are often abused however.
In 2014 Matt Cutts, then Head of Webspam at Google, announced “the decay and fall of guest blogging”
Despite this proclamation, guest blogging remains a strong online marketing tactic. Today in 2017, guest blogging is perhaps one among the simplest methods to create powerful links.
In this article, I will be able to share with you valuable information on the way to guest blog the proper way and minimize risks.
Is Guest Blogging Good for Bloggers?
The short answer is again yes.
As long because the blogger is discerning and willing to spend time sorting — and editing — posts from outside sources, then guest blogging are often an excellent source of valuable content for a blogger's audience.
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An important part of editing any outside contribution is reviewing links within the content. you should not include a link unless it makes editorial sense.
Just have a glance at this (or any other) post about guest blogging and inbound marketing written by Neil Patel. there's an external link in almost every paragraph. You see, Neil knows that links add value to a post by providing further information and extra resources. Be like Neil.
To stay on the safe side, scrutinize guest posts for quality and confirm you link to only quality websites that add value to the online .
You might also regularly check your external links with a tool like Screaming Frog so as to form sure the websites you're linking to are still available, not returning a 404, or redirect to different content.
How to Find Sites Accepting Guest Posts and out of doors Contributors
There are two main ways to seek out sites for the aim of guest blogging:
Prospect the online (search with Google, social media, mine resource lists, etc.)
Use websites that connect publishers and bloggers.
Four websites that exist to attach publishers and bloggers are described during this post.
I have used a number of them and may tell you that they're really not as effective and popular as i might like. Most of the blogs are really young, and managed by webmasters who write seldomly and need quality content for free of charge . albeit the fish are relatively small, i like to recommend registering with a couple of of the services to watch the offers and await your beluga .
There are some really cool ways to seek out blogs for guest blogging via the primary method — prospecting the online — which i will be able to cover below.
1. look for Lists of Top Blogs
The first step in prospecting is sort of obvious: A phrase like “Top [specific industry] Blogs List” i.e. "Top Personal Savings Blog List" into Google and review the results.
Visit all the blogs listed one by one on every page in search results.
Most likely you'll find really great blogs this manner, but only a few of them might accept guest articles from contributors.
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2. Advanced Search with Search Strings
Google has many search strings to assist you to discover specific material on the online, which you'll combine into search strings.
If you're new this, you'll learn more here or here. If you search [“keyword” and “write for us”] your results will appear as if the one within the image below:
This search command will show you pages that contain the precise phrases, during this case pages using both “blogging” and “write for us”.
This process is both simple and complex; there are only a couple of modifiers, but they will be combined in many various ways. the sole limit is your creativity.
There is an almost endless amount of combinations that will assist you to seek out blogs that have an interest in accepting guest posts.
A few example search strings:
"guest author" "keyword"
"guest post" "keyword"
"keyword" inurl:contributors
"keyword" inurl:authors
intitle:"guest post" "keyword"
inurl:"keyword" "contributor"